One of the popular Broadcaster of Nine Network is pick as a the official broadcaster for the Second Edition of 2021 ATP Cup tennis tournament as they get the TV rights deal for the inaugural ATP Cup of Men’s Tennis competition which to be played in next year at the venue of Melbourne Park, Melbourne, Australia.
Apart of this ATP Cup 2021, Nine network also extends coverage from the 2021 Australian Open Grand Slam, in Melbourne to their free 9Gem Digital TV channel and they will shows every match via its Ninenow Network.
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As per Fixtures Inaugural Edition of ATP Cup will be schedule to played between 1 – 5 February and total 24 teams from the different countries are competing in the tournament and they will be playing for the US$15 Million prize money so that means it surely be biggest outside of the four grnad slams events.
Along with Nine’s Coverage the Association of Tennis Professionals’ (ATP) own over-the-top (OTT) service, Tennis TV also stream the ATP Cup Matches 2021.
Tom Malone, Nine’s director of sport, said: “Last year, more than 14.4 million Aussies tuned in to our Summer of Tennis. In 2021 it will be even bigger.
“We will again bring a dynamic broadcasting approach to what is an unmissable festival of summer – delivering the matches, atmosphere and fun to Aussies to appeal more deeply to every type of fan, all the way from the fanatic to the festivalgoer.
“Not only we will have an additional two days of coverage on 9Gem, showing more matches on linear TV than in 2019, this is part of our expanded coverage which will capitalise on the great lead-in offered by the ATP Cup. This will build national momentum in the run-up to the hugely successful Australian Open.”
In June 2018, Nine secured exclusive rights to the 2019 Australian Open in a US$48.5 million deal with Tennis Australia. Those negotiations also featured Australia’s Seven Network, which had earlier agreed to sell its 2021 tournament rights to Nine for US$300 million.
As per wiki, Nine Network is a major Australian commercial free to air television network. The Nine Network is one of three main free-to-air commercial networks in Australia.Nine Network is the highest-rating television network in Australia, ahead of the Seven Network, Network 10, ABC, and SBS